5 big mistakes startup founders are making each day

My heroes are the ones who survived to do it wrong, who made mistakes but recovered from them. Bono Just because you aren’t hungry, doesn’t mean you won’t feed your kid.  You and your business are separate, you got to feed your business, for it to survive.  If you are a small business owner or … Read more 5 big mistakes startup founders are making each day

How to dramatically increase your revenue per customer

Research says 71% of businesses don’t have a plan to increase revenue per customer after a deal is closed. What? In simple words founders and business owners are rejoicing over a small transaction and in the process walking away with lots of cash lying on the table. The closest analogy is that of a marathon … Read more How to dramatically increase your revenue per customer

5 Sales Techniques to learn from Narendra Modi

Sales is 80% inspiration 20% perspiration!

This article is a simple take on sales techniques that we can learn from different world personalities.

Sales lets you learn from so many different quarters like sports, entertainment and sometimes from politicians.

Also read how to be the Mohd. Ali in your job.

It’s been ages since India had a leader who would be written so much in the international media for his personality and charisma than all the issues that plagues this nation.

Narendra Modi probably after Rajiv Gandhi comes with a natural flair for oratory and a likable personality that helps overcome the political protocols set with statesmen world over and allow him to be seen more as a friend.

The master in sales

He comes from the state of Gujarat known for their business acumen and strong grit in getting things done.

He has a goal and vision in mind and goes about like a true salesman to get people investing in India and bring those dollars in the house. Some traits that we can learn from Modi the leader and the brand that he is and his style are as below:

The gift of the gab: 

You just can’t deny when he held thousand of people rapt with his mere words and dreams at Madison Square Garden NYC.

It wasn’t that a country’s PM was addressing a diaspora.

They had come to see the man talk and talk he sure can.

His control on his pitch, painting a vision so serene that you would eventually buy comes with a combination of pauses, electric moments and the right amount of satire.

He is a complete natural and doesn’t miss a beat or fumbles when he speaks in English as well, which isn’t his first or second language. He has made a career by opening this gift and really utilizing it.

Sales is all about Relationships:

Like a true salesman, he is busy networking and growing India’s business. (Click here). Until Modi, I haven’t seen at least Indian leaders taking selfies with the who’s-who of the world.

Be it the serious Chinese premier to the Australian PM to the kings of Dubai.

They all fell in line to this simple gesture of taking a picture.

He cares less about selfies but conveys a message that these people mean something to him and they are willing to do business with him.

Modi goes that extra mile, literally to make them feel wanted in this business relationship and invokes cultural linkages of the past to generate that special warm and fuzzy feeling.


Sell to your strengths:

Modi knows India’s weaknesses but he is optimistic about India’s strengths.

Hence he sells the “clean India” drive at home and sells “make in India” abroad.

These initiatives are looked on as inspirations for a lot of third world nations.

He is selling exactly what he should be selling i.e. India’s demographic dividend and the entrepreneurship drive of the youth.

No wonder billions of dollars are continuing to pour from all over the world either to make something in India or to support something made in India.

Be liked first: 

Modi is liked at home, liked by our neighboring countries and liked everywhere he visits. He personifies the hope that he has come today to sell.

The number of votes garnered by him in the general elections have surpassed all imaginations and shows the liking of the Indian population to his leadership and his visions.

Marketing preceeds Sales techniques :

The “Modi” brand literally dominates all form of media that this generation demands you to be seen at.

From twitter to All India Radio, people can’t help but follow him. Second most followed person in China’s social media is an indication of his strong brand equity.

His flamboyant attire speaks sophistication yet stands out, like the pin striped suite with his name written all over. Leaders are supposed to communicate and he does that really well.

All the above without an MBA degree or professional experience. And above all, Modi does teach us something very fundamental that is to “keep it simple”.

Are you on the 3 people who just CAN”T SELL or WON’T SELL, find out here.

The Eskimos don’t need your fridge. Don’t be that Salesman!

After a long time, I heard a senior salesman who claimed that he could “sell a fridge to the Eskimos”. This used to be a compliment, I guess many decades back but now it somehow sounded dumb. He said and I quote verbatim, “I breathe and eat sales. I can sell a fridge to an … Read more The Eskimos don’t need your fridge. Don’t be that Salesman!

Introverts are Sales Rockstars. 5 actionable strategies.

Let’s face it, introverts believe they are entitled to a lot of things including success fame and this stems from the fact that most tech founders who happen to be Introverts also happened to be somewhat good students in schools, getting attention of the teachers and appreciation from their peers. Now cold water on the … Read more Introverts are Sales Rockstars. 5 actionable strategies.

15 power phrases to rock sales prospecting

Our business is nothing without prospecting. When did we stop last time and checked our words that we use to do business with leads, customers and potential network? Client acquisition is directly linked to vocabulary acquisition. With my decades of experience, these are the 15 magical phrases that will make you rock sales prospecting. Its … Read more 15 power phrases to rock sales prospecting

Crush your competition by story telling

Service based businesses suffer from intense competition in their own category and space. You can’t ignore competition but you can certainly thrive by Learning, Improvising and Crushing. Service oriented startups and their single biggest question is that customers treat them as commodity and straight away talk about price cuts. I have my own strategies to … Read more Crush your competition by story telling

6 exercises to build Patience for your startup

Patience is often under rated because its one of the skills that isn’t taught in business schools. It’s not always Sales but a soft skill like Patience that is the secret sauce. The difference between a business and a successful business is the skill called Patience. I call this a skill because it can be … Read more 6 exercises to build Patience for your startup

Want to close massive deals? Do this now!

We all want to close massive deals which makes our time and efforts worth everything. There is a method to close massive deals because it’s not luck or your charming good looks. Learn this simple hack to take your business into a different league altogether. Now read further to close massive deals. Let’s go!   … Read more Want to close massive deals? Do this now!